New York, Boston, Miami or Chicago: where sh…
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New York, Boston, Miami or Chicago: where should a French startup open its first US office?

•November 13, 2026•7 min read
Pixelated 1980s photo of an empty apartment on moving day, cardboard boxes, a child's backpack and a briefcase by a window over a city at dusk

Half of our French clients open their first US office in New York. A lot of that choice comes from the movies we watched growing up.

The Founders who choose well ask six questions first. Where are my clients? What will my apartment cost? My office? Is there a French school for my kids? What will my employees pay in tax? What will the company pay?

The short answer: start with your clients. New York for finance, media and advertising. Boston for biotech, healthcare and cybersecurity. Chicago for manufacturing, food and consumer goods, logistics and insurance. Miami for Latin America, hospitality and logistics. Then the money: New York is the most expensive on almost every line. Chicago has the cheapest apartments and French school, and the highest state corporate tax. Miami has no income tax for your team and no full French school in the city. Boston sits in the middle, with a strong French-English school in Cambridge.

1. Where your clients are

New YorkBostonMiamiChicago
Fortune 500 headquarters in the metro (2026)4914not published30, second in the US
Strong sectorsFinance, media, advertising, fashion, fintechBiotech, life sciences, healthcare, cybersecurity, roboticsLatin America headquarters, logistics, hospitality, fintechManufacturing, food and consumer goods, logistics and freight, insurance, trading
ExamplesJPMorgan, Citi, Pfizer, VerizonState Street, Vertex, Moderna, Thermo FisherLennar, Ryder, CarnivalMcDonald's, Abbott, Allstate, CME Group, ADM

If your buyers sit in one of these clusters, that city just moved to the top of your list. That's why some of our clients chose Chicago over the coasts.

2. What your apartment will cost

Monthly rent, Zumper, October and November 2026:

New YorkBostonMiamiChicago
2-bedroom, citywide median5,470 dollars3,500 dollars3,220 dollars2,520 dollars
Family neighborhoods, 2-bedroom / 3-bedroom averageUpper West Side 7,943 / 9,122; Park Slope 5,775 / 6,752Back Bay 5,815 / 6,810; Cambridge 3,885 / 4,500; Brookline 3,500 / 4,750Brickell 5,030 / 9,250; Coral Gables 3,600 / 6,742Lincoln Park 3,950 / 5,247

A 3-bedroom on the Upper West Side costs about twice one in Lincoln Park.

3. What your office will cost

Asking rent per square foot per year, Cushman & Wakefield, Q3 2026:

New York (Manhattan)BostonMiamiChicago (downtown)
Overall74 dollars48 dollars (metro)68 dollars46 dollars
Class A87 dollars, a recordCambridge 78 dollars75 dollars57 dollars

4. A French school for your kids

SchoolGradesTuition, 2026-27
New YorkLycée Français de New YorkNursery to 12th grade51,925 dollars
New York areaFrench-American School of New York (Westchester)Nursery to 12th grade39,660 to 46,825 dollars
BostonInternational School of Boston (Cambridge), French-EnglishPreschool to 12th grade36,880 to 51,260 dollars
ChicagoLycée Français de ChicagoPre-K to 12th grade28,925 to 29,500 dollars
MiamiÉcole Franco-Américaine de MiamiPreschool to end of primarynot published

Miami is the only one of the four with no full French school from kindergarten to 12th grade inside the city. Families there use free public magnet programs with French tracks, or drive to Broward County. French families registered at the consulate can apply for French government school grants (bourses scolaires) everywhere.

5. What your employees pay in tax

State and city income tax, marginal rate around 200,000 dollars of income, 2026:

New York CityBostonMiamiChicago
State5.9%5%none4.95%
City3.876%nonenonenone
Totalabout 9.8%5%04.95%

This matters when you hire. A 200,000 dollar base in Miami puts more in your seller's pocket than the same base anywhere else on this list. That helps you close the candidate.

6. What the company pays

New York CityBostonMiamiChicago
State corporate income tax6.5% (7.25% above 5 million dollars of income)8%5.5%9.5% (7% plus a 2.5% replacement tax)
City business tax8.85% on topnonenonenone today; a 25 dollar per employee per month tax for firms over 125 staff is proposed, and pending
Unemployment tax, new employer4.1% of the first 17,600 dollars2.42% of the first 15,000 dollars2.7% of the first 7,000 dollars3.35% of the first 14,250 dollars
Other payrollNYC transit tax once quarterly payroll passes 312,500 dollarsPaid leave contribution, 0.42% for the employer from 25 staffnonenone

New York stacks a city corporate tax on the state one. Florida is the lightest on every line.

What your sellers will cost

The TrackRec salary guide puts New York, Boston and Chicago in the same top pay tier: about 341,000 dollars of OTE for a mid-market Account Executive with five years of experience. Miami sits one tier lower, at about 293,000 dollars. Same seat, about 14% cheaper.

Getting back to Paris

New YorkBostonMiamiChicago
Time difference with Paris6 hours6 hours6 hours7 hours
Nonstop to ParisUp to 11 Air France flights a day in summerAir France, DeltaAir France, French beeAir France, United, American
French nationals registered with the consulate (district)about 42,000about 11,600about 13,500about 12,400

San Francisco attracts a few of our clients, but the nine hour gap with France hurts. Austin was never really considered, and Atlanta happened once.

You may not need an office yet

For the first hires, go remote on the East Coast, with someone who has already sold in the US. The office comes when a Co-founder crosses the Atlantic: build the hub where they land. More in should a Co-founder move to the US.

And for the first hires, Canada is a real option. A seller with US experience based in Canada can save you up to 40 percent of the final bill compared with New York, about an hour's flight away.

How to choose

If...Then
Your buyers are in finance, media or advertisingNew York
Your buyers are in biotech, healthcare or cybersecurityBoston
Your buyers are in industry, food, logistics or insuranceChicago
Your buyers are in Latin America, or cost decidesMiami
Your buyers are spread outRemote on the East Coast first, hub later

For the full playbook, read how a French company hires its first salespeople in the US.

Figures checked on 13 November 2026. Sources: Zumper, Cushman & Wakefield, school websites, Tax Foundation, state labor and tax departments, RealPage Fortune 500 analysis, Air France, French Foreign Ministry, TrackRec.

Pick the city your buyers live in. Keep the movie version for vacation.

Talk soon!✌️

FAQ

Which US city should a French startup choose for its first office?

Start with where your clients are: New York for finance, media and advertising; Boston for biotech, healthcare and cybersecurity; Chicago for manufacturing, food, logistics and insurance; Miami for Latin America, hospitality and logistics. If they are spread out, start remote on the East Coast and pick a hub later.

Is Miami cheaper than New York for a sales team?

Yes. The TrackRec salary guide puts a mid-market Account Executive with five years at about 293,000 dollars of OTE in Miami against about 341,000 in New York, and Florida has no state income tax.

Is there a French school in Chicago, Boston, New York and Miami?

New York, Chicago and Boston each have a French or French-English school from kindergarten to 12th grade, with 2026-27 tuition from about 29,000 dollars in Chicago to about 52,000 in New York. Miami has no full French school inside the city.

Victor Vatus
Founder, Sell Me This Pen

Victor opened the US market for a French company, closing the first 15 accounts himself before hiring the team, then turned that craft into Sell Me This Pen. He has since done it for hundreds of companies coming from Europe and beyond.

Hiring sales talent in the US or Canada?No retainer. Pay when they join.

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